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Heard the one about behavioural economics?
Rory Sutherland casts his quizzical eye over the link between great marketing and effective humour, observing that both have a powerful effect that the audience can’t necessarily explain. This past...
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Leading for a higher purpose by Andy Bird
Andy Bird, co-founder and executive director of Brand Learning says that marketers have the power to make the world a richer place by lifting their game to a higher level. The recent publication of the...
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Over – branding by Mark Sherrington
Mark Sherrington, Marketing Society fellow and director at Brandtone, says that just like today’s children, brands can also suffer from ‘over-parenting’. Let me set the context. We belong to the...
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Magpie: Daniele Fiandaca, Cheil
In this month’s magpie Daniele Fiandaca shares 4 shiny nuggets of inspiration. As previous readers of my Magpies know, I am a big fan of small ideas for the simple but compelling reason that a...
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The Marketing Society Forum: Does the Red Bull skydive prove marketers should...
As part of our partnership with Marketing magazine we spark debate amongst senior members of The Marketing Society. This week, the energy-drink brand’s association with Felix Baumgartner’s dramatic...
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Red Bull for Brand of the Year 2012?
The shortlist of 20 brands has now been announced for The Marketing Society Brand of the Year 2012, in association with ITV and Marketing magazine. Now it’s over to you to place your vote and select...
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Talking Points: Lynx Joins the Space Race
Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative ideas that get people talking. This week he looks at Lynx Apollo, the campaign to send a...
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